Kannada filmmakers have been successfully using the internet to promote their films. Websites like YouTube, social networking sites and blogs are being effectively used by producers in garnering publicity and thereby increase the movie collections. More and more people, especially youngsters, are logging on to such sites to have the first glimpse of new films, based on which they later decide to watch (or not watch) the films.
Puneeth Rajkumar’s Milana was one of the first films to use technology as a promo tool. The song ‘Anthu Inthu Preethi Bandhu’ from Milana, first uploaded 11 months ago, has had 106,000 visitors; the promos of Ganesh’s Gaalipata had more than 107,000 visitors so far.
Now, following the example of these movies, the producers of Psycho, slated for a September release, is also using the internet to reach audiences. The song ‘Poojege bandhe maadeshwara’ was uploaded in YouTube one month ago and has already attracted 100,000 visitors. Psycho director Devadatta says the film is getting noticed due to the songs being repeatedly played on radio and YouTube.
Songs other films like the yet-to-release Bombaat and the recently-released Taj Mahal have teached top slots in YouTube. Actor Ramesh Aravin,d who directed the highly successful Accident, revealed he has extensively used the internet and radio for promoting his movie. Accident was the first Kannada film to have a voice portal.
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